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Safety Made Simple Team


Content Creation Expert & CEO

Chuck brings over 25 years of experience in the cattle feeding industry. A nationally recognized safety expert in this area, he has been a consultant to more than 70 feedlots throughout the country. His safety experience includes work in the agriculture, industrial, health care and public entity areas since being awarded a Master of Science in Industrial Safety from the University of Central Missouri. Chuck holds an Associate in Risk Management (ARM) designation and has been a frequent presenter at multiple safety conferences. 




Kris brings extensive sales experience to Safety Made Simple from his previous role as Vice President of Sales for SteelSentry, Inc.  In Kris' own words, he is a "sales enthusiast, a workaholic, and a caring person." Kris has worked the previous 10 years in the manufacturing industry in a multitude of capacities, primarily in leadership and sales roles.



Content Creation Expert & Partner

Joe brings over 20 years of experience in the agriculture industry. He has also worked in the milling, fertilizer, manufacturing, insurance, construction, and maritime industries, and is a safety columnist webinar presenter for the Grain Journal. Joe is a Certified Safety Professional (CSP) and an Occupational Health and Safety Technologist (OHST) through The Board of Certified Safety Professionals. He is also an active member of the Grain Elevator and Processing Society and the National Grain and Feed Association.



Operations Management & IT

Susan has been in the Information Technology field for over 30 years.   She oversees onboarding of new clients, customer support, and manages our internal processes and efficiencies.  She is also responsible for the SMS website, software and systems operations, and various special projects.



Content Creation Expert

Bob brings 43 years of grain elevator experience from his career working with The Andersons. His focus in on maintenance activities pertaining to conveyance, bucket elevator legs, grain dryers, and dust collection equipment related to the Grain industry.  Bob founded Operations Professional Services (OPS) in 2015.

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Food Safety

Content Creation Expert

Jennifer is an expert in the food safety world. She has been working in the food industry for over twenty years building food safety and quality expertise within the agricultural and dairy industries. She is currently a Quality Assurance Manager for a global dairy company. Jennifer is also an SQF Practitioner, a PCQI, and is HACCP certified.

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Transportation and DOT

Content Creation Expert

Jeff develops courses on topics related to the transportation of hazardous materials, vehicle inspections and maintenance, driver qualifications, roadside, and over-the- road safety. Reed has over 30 years of experience in transportation safety with Yellow Roadway Corporation and as a Fleet Risk Mgmt Consultant at Nationwide Agribusiness.


Spanish Narration & Translation

Zhann provides professional translation, taking into consideration the essence of our course content, and converting into a version of Spanish that crosses over multiple dialects. He also narrates all of our Spanish language courses.

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Grain & Agronomy

Content Creation Expert

Steve brings over 40 years of experience in the grain, feed, agronomy, and transportation industry. Steve is currently a safety consultant providing safety compliance assessments, program development, and regulatory compliance services for several agricultural companies in Ohio, Michigan, and Indiana.

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DOT, Energy, Co-ops

Content Creation Expert

Kayla is a seasoned professional with over a decade of experience in Safety Risk Management. Kayla's diverse expertise, particularly in DOT Fleet Mgmt, Energy, Convenience Stores, Shops, and Co-op structures, along with her dedication to safety through professional certifications, positions her as a highly knowledgeable and experienced consultant for Co-ops in Montana and North Dakota.

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Adult Learning Specialist

Peggy has over 20 years of experience as an instructional designer and learning consultant. She received her Master's in Education and Human Resources Development with emphasis in adult learning from George Washington University. Peggy is experienced in all aspects of adult training, from analysis through evaluation. 


E-Learning Specialist

With 15+ years of experience, Catrina manages all aspects of post-design activity for every SMS course.  With her unparalleled attention to detail and accuracy, she is responsible for the management and deployment of our full course catalog and also handles a multitude of administrative functions.

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Content Creation Expert

Anne brings over 25 years working for a nationally known Agronomy company. She has a Master’s Degree in Environmental Health and Safety Management and has written a number of our courses for the agronomy sector.  

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Food Safety

Content Creation Expert

Joelle is an expert in the food safety world. She has worked as a Quality
Manager with companies such as Nabisco, Kraft, Kellogg, and ConAgra. Joelle brings over 40 years of experience in quality management and food safety. She is also a certified Food Scientist and a certified PCQI lead trainer.

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Adult Training Expert & English Narration

For over 20 years, John has engaged and educated adult learners. He

specializes in educational narration as well as audio and voiceover to the eLearning community. John is an American Business Award-winning instructional designer, a certified Master Trainer through the Associate for Talent Development, and a former Adjunct Professor of Global Learning at Wayne State University.

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Customer Support Lead

Jenny handles all customer support, setting up and onboarding of new clients, training, customer retention and special projects related to our customers. She comes to us from Dekra NA where she had a 20 year career in support, communications and research. 

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